Arabic desert sand and a found pack of cigarettes pointing west. Coincidentally from the UAE pointing towards the Colombian Amazon is the same direction as the Mecca. Responding to the Muslim obsession to locate the Mecca, a sacred place, but also the tobacco is a sacred and healing plant for several Amazon Indians. The confluence of sacralities and at the same time of syncretisms and transformations, a sacred plant becomes in the West a cause of addiction and public health problem. The West appears as a strong and ubiquitous pointer for the rest of the world.